As an entrepreneur, you need to get your message heard.
However, you may be sabotaging your efforts without even realizing.
These three simple steps not only help get your message across…
But give you a surprise benefit too.
Do You Know Your Reader’s Frame of Mind?
Every time I write, I like to think you’ll read every word. (I can dream can’t I?)
In reality, you’re most likely to skim through, read the sub-heads, see if anything jumps out at you.
Even if I do catch your attention, a whole whack of distractions could pop up and pull you away.
So think about who you’re writing to… entrepreneurs? Parents? Employees?
What’s the chance your reader is sitting back, relaxed, focusing all their attention on your page…
… I think we can agree it’s about zero.
Help Your Reader with These 3 Simple Steps
Write with your reader in mind.
Think about them sneaking in a break from their busy day to read your content…
… are you confident you’ve done everything you can to make it worth their while?
Let these three simple steps steer your efforts so you can be sure.
1. Write Easy to Consume Content
And no, simplifying is not the same as dumbing down. (except as a source of entertainment, dumbing down offers no real value.)
The goal is to write content that’s both easy to understand and absorb.
You have something valuable to offer.
Help your reader see that.
Remember, they don’t have your perspective… they’re not the expert, you are.
Write content that speaks directly to your reader, highlights their pain and offers a solution.
Show them how to take advantage of what you offer.
2. Don’t Use 100 Dollar Words (formerly 10 Dollar Words, but due to inflation…)
Terminology, verbiage and nomenclature. Please.
Unless you’re presenting to your peers, don’t write to impress your reader.
No one has the time or patience for that.
Instead, write to your audience…
Use their words, their tone, their phrases.
Make it easy for them to see the difference you’ll make in their life.
3. A Little Formatting Goes a Long Way
Understand that reading online differs from offline.
Where dense copy and long paragraphs may work in books, online it’s seen as big grey boxes instead of text… just something to skip over.
Use more white space between lines, vary your sentence lengths and keep your paragraphs short.
Entice your reader to stay, by creating a page that looks easy to read.
Remember the Surprise Benefit?
Forget the formal writing style, corporate speak and complex sentences, instead, try to write more like you speak.
If you get your message across by writing simply… an easy to read page…with easy to understand ideas…
…you’ll actually appear smarter.
When you educate your reader, help them grasp a new idea or fill in some missing information .. they’ll see you as someone they can trust to give good information.
A bonus for building long term valuable relationships.
You Can Do This… Starting Today
The easiest way to incorporate all three steps, starting today and with no learning curve… is to record yourself.
Even better, get a friend to interview you on your topic.
(Find a free voice recorder app for your phone or computer. Some even offer a transcription service, to help you save time and you don’t have to listen your own voice).
Notice how you speak in a casual, less formal style. More conversationally, like a chat with a good friend.
You may find this so easy, taping conversations will become your go-to writing style.
Even with the increased use of video, there is still the need for written copy. On websites, emails and ads.
Your message needs to get heard.
Help your audience by creating content that’s useful and easy to read.
And they’ll thank you.